The simply named 3M, on the other hand, soars to great heights by mashing its two glyphs together and closing in the вЂњ3вЂќ somewhat. WeвЂ™re not sure if the Scotch logo is very successful apart from the signature plaid pattern found on its tape products, which carries much of the brand markвЂ™s mnemonic weight. Jeep remains much more similar to its source, but widens the loop of the вЂњJ,вЂќ drops and tweaks the вЂњeвЂќs and rounds the inside points of the вЂњp.вЂќ Office supplies Would you have ever guessed that Harley Davidson, the quintessential symbol of masculine Americana, was based on a Swiss typeface? Granted, there are significant changes here, to the point where very little other than the basic shape of Helvetica Extra Compressed remains вЂ“ although can definitely see it in the вЂњDвЂќs. While Panasonic absorbs this into the letters themselves, Blaupunkt isolates it within an emblematic blue dot. ElectronicsД«oth the Japanese manufacturer Panasonic and the German manufacturer Blaupunkt stay very close to standard Helvetica typefaces, spicing them up mainly with color. Not our favorite aesthetic, but it is recognizable. Skype, meanwhile, starts with Helvetica Rounded Bold, smashes the letters together and encloses them within a friendly bubble. Microsoft starts from Helvetica Black Oblique, the italic variant of the heavy font, and makes itself unique through a distinctive ligature between the вЂњfвЂќ and вЂњt,вЂќ as well as one between theВ вЂњoвЂќ and вЂњsвЂќ that takes a cut out of the former. KnollвЂ™s logo relies more on the impact of its signature color. The North Face, by contrast, totally transforms the font through vivid color and text right-aligned with a graphic emblem which we interpret as a cliff, appropriate for the outdoor outfitters. Lufthansa is also pretty close to Helvetica Black, but introduces some slight changes to the thickness of certain elements-for example, the vertical shaft of the вЂњLвЂќ and the top of the вЂњaвЂќ-that really takes it from good to great. Note that from here on weвЂ™ll show the actual logo first, then a version in plain black, unmodified Helvetica below it.

As weвЂ™ll see, though, even tiny adjustments of kerning (the space between letters) orВ ligatures (connections between letters), not to mention color, can make a huge difference. The results are varied: some hardly resemble Helvetica anymore at all, while others tweak the typeface only ever so slightly. ThatвЂ™sВ less than half of the big brand companies out there whose logotypes are based on this font, but a good sampling nonetheless-one thatВ shows how a single typeface can work across industries from motorcycles (Harley-Davidson) to makeupВ (NARS). In this post, weвЂ™ll look at 20В extremely famous logos all derived from Helvetica.

Developed in 1957 by Swiss type designers Max Miedinger and Eduard Hoffmann, Helvetica is such a versatile typeface that it is virtually everywhere-logo designs included.

HelveticaВ offers the best possible lesson. Getting from point A to point B is one of the most common, difficult tasks that a graphic designer faces.

In plainer terms, one of them is nothing, the other is something. Just what separates a brand name in a standard, mass-distributed typeface from a bona fide logo? One of them is generic and basically worthless, while the other is (hopefully) an impactful, memorable, skillfully made, often very expensive work of design.

Helvetica font pack